THE BUSINESS OF SEARCH ENGINE OPTIMISATION

SEO Services

Boost Your Business By Earning Top Google Rankings

Search Engine Optimisation(SEO) is a key pillar that can help your business succeed in the hyper competitive online world

As your SEO Partner, we can help you…

Increase Online Visibility

Increase Online Visibility

SEO Helps Organic Traffic Generation

Drive Organic Traffic

Social Media Ecosystem

Leverage Social Media

SEO Generates Quality Leads

Nurture Quality Leads

Gather Business Intelligence

Gather Business Intelligence

The True Value of Search Engine Optimisation

Search Engine Optimisation(SEO) has continued to be an effective marketing tool. Businesses that have managed to leverage the benefits have been able to see great results, with many of them seeing a very significant increase in revenue. There are some online businesses that have not been able to succeed with SEO, and this can be attributed to different factors. Search engine optimisation is not hard as it may seem, provided you do it right.

There have been many changes in SEO over the years, and this is common when search engines(Google, Yahoo or Bing) update their algorithms. Your page may be on the first page of the search engine results page, and then you realize it is gone the next day. This is why it is important to keep up with the changes. If you focus on using “white-hat” techniques, then you have nothing to worry about.

It is hard to know exactly how search engines rank pages, but there are a number of factors that have been shown to help. Search engines are looking for ways to provide relevant results to their users, and this is why you need to provide relevant and quality content.

SEO can help an online business in many ways : –

Increase Sales

SEO generates free traffic(leads) for your website, which you will then convert into paying customers. You will need to have a good strategy to convince the visitors to buy what you are offering. Many of the visitors you will be getting through SEO are people already interested in what you have to offer. If you are not able to see any results despite getting visitors, then you will have to work on your sales funnel. You will also need to have a closer look at the products and services you are offering.

The sample table below illustrates how Page One ranking in Google Search can change the complexion of your Profit & Loss(P&L) Statement.

P&LForecast2017
Branding

Your brand is a reflection of how your users feels about you. You will need to focus on improving customer experience if you want the user to feel good about your brand. You should provide useful and relevant content. The site should be easy to navigate and the design should appeal to your audience. You must be able to show a sign of authority and trust. Most of these things are what you will be working on during your SEO efforts. You will be able to improve user experience while improving the ranking of your page on the search engine results page.

There are many other benefits you can expect to get from Search Engine Optimization, provided you know what to do.

The Pay-per-Click(PPC) Conundrum

Search engine optimisation relies on organic traffic, meaning you don’t pay for the traffic you get. There are some online businesses that prefer Pay-Per-Click marketing, where you pay a certain amount every time your ad is clicked.

SEO has been shown to be the better option because of a number of factors : –

Consistent Over Time

SEO will maintain consistent results over time. you can use long tail keywords to create evergreen content that will ensure you see results over a long period of time. When the social flares are ignited and your content is shared, you will find that SEO is a great investment.  You will be able to top up your website with content regularly and ensuring there is always interaction with your website.

Cheaper Yet Powerful

SEO is far much cheaper than PPC. It gives you the chance to try out new approaches and see what works and what does not. On the other hand, PPC will mean spending money from the start, and you will be focused too much on getting a good return on investment. Over a period of time, SEO is said to be 45 times cheaper when compared to PPC.

Building a Brand

You will be able to build your brand if you are on the first page. Your page will keep appearing on the first page, unlike PPC that will disappear as soon as you stop paying. Studies have continued to show people trust organic listing over paid listing.

Choosing an SEO Agency

Being able to have a good SEO strategy means having a good SEO Agency to work with. There is a lot that goes into the process of SEO, and it is important to have a person experienced in this field to help you. Finding the right agency to work with is the first and the most important thing to do. With so many options out there, you will have to invest some time and effort.

Your core objective of implementing SEO is to achieve top ranking in Google. Well, SEO requires a multi-pronged approach. Your site must perform well and load quickly. It needs to be mobile friendly and accessible, and free from technical errors such as broken links or excessive redirects. The text on it needs to be high quality and unique, and your site needs to appear reputable – to have lots of incoming links from high quality, related websites. If any of those things are missing, then you will find it hard to do well in the rankings.

A good SEO agency can help you with all of those things. They will  perform an SEO audit of your site when you approach them to do online marketing with you, and then they will advise you on what you need to improve. That could be something as fundamental as moving your site to a hosting provider nearer to your target audience, so that the site loads more quickly. Or it could be something more technical such as improving your WordPress theme so that it works better for mobile users, or changing the content that is on your site so that it is unique and more keyword rich.

Once your site is in a fit state to be promoted, the SEO agency can then start working on blogger outreach, press releases, article marketing and other forms of link building to help search engines find your site and index it properly. They can measure the impact of their work, and help you to get a site that the search engines think is high value and authoritative.

It’s a good idea to choose an SEO agency that is local to you and that knows your industry well or at the very least is willing to take the time to get to know your business. The days when bulk article submission and bought links would be enough to help you grow your website are long gone. Now, you need to be far more conservative and selective with your link building efforts – anything that could be seen as looking like spam will get your site penalised.

Search Engine Optimisation is one of the best investment you will ever make. With the right SEO agency, such as North Perch, you will be able to reach your goal using the SEO strategy that you will use.

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